Core Competencies
Domain Expertise
Business Strategy
Ten years across five startups means reading a business model fast — where the money comes in, where it leaks, and which lever actually moves when you pull it.
Data Science
Customer insight through data and experimentation — so product teams ship with insights, not luck.
Data Strategy
Data architecture that outlasts the team that built it, engineered to make confident, data-driven decisions the default across the organization.
Product Strategy
Product decisions from the PM seat: what problem are we solving, who is it for, and is it working. Data sharpens product intuition, not replaces it.
Engineer Mind
Practical fluency across backend and frontend systems — sharpens judgment on what's possible, what's easy, and when the data isn't worth the plumbing.
Analytics Engineering
The full path from raw data into reliable business insight — data modeling, transformations, and the quality controls that keep data trustworthy at every layer.
Professional Chronology
Experience
Present – 2025
ZenBusiness
Staff Data Analyst
Mar 2025 – Present
Business Compliance
- ▸Led renewal pricing analysis uncovering long-term risks and a $2M ARR customer cohort, driving new pricing tests
- ▸Revamped executive dashboards and reporting workflows via Tableau, uncovering gamified KPIs and ROI misalignment
- ▸Built an AI agent that surfaced 3-4x more churn signals vs. manual analysis
2024 – 2022
2021 – 2020
Acorns
Senior Data Analyst
Mar 2020 – Sep 2021
Fintech
- ▸Led analytics for debit card, smart deposit, and money transfer product lines
- ▸Established KPIs with executives and built interactive Tableau dashboards for cross-functional teams
- ▸Automated FP&A reporting workflows to deliver timely marketing ROI insights and enhance revenue forecast accuracy
2020 – 2018
Neustar
Data Analyst
Jun 2018 – Feb 2020
Data strategy for marketing science (serves Fortune 500)
- ▸Led end-to-end data strategy for marketing mix modeling, project management, and Tableau dashboard building
- ▸Redesigned 100+ data pipelines and sources, partnering with 50+ data providers, cutting project duration by 50%
- ▸Consulted on data-driven marketing strategies by analyzing complex datasets using Python, SQL, and Tableau
2018 – 2017
Zowdow
Data Analyst (first analyst hire)
May 2017 – May 2018
Mobile Search
- ▸First data analyst hire, leading analytics, data engineering, and data science for 50M+ mobile users across North America and Southeast Asia
- ▸Mined 100B+ search records to uncover customer insights and search behaviors, driving product experiments that enhanced user search experiences
- ▸Built the company's first automated reporting system using Python, Redshift, and Tableau to track KPIs for internal stakeholders and external partners
Technical Stack
Tools & Technologies
Analytics Engineering
Data Analysis & Science
Business Intelligence
AI & Development
Data sources: Backend systems, mobile & web events, third-party platforms (Stripe, Mixpanel, AppsFlyer, Braze, mParticle)
Academic Background
Education
USC
M.S. Business Analytics
Dec 2016
University of Iowa
B.B.A. Accounting / B.B.A. MIS
Dec 2013